While traffic volumes remained fairly consistent with prior months, application clicks totaled 1,828, falling slightly below the three-month benchmark average of 1,988.
The majority of site traffic came from direct sources, followed by organic search and referral traffic. Among referral sources, goldmansachs.com stood out as the top contributor, followed by LinkedIn and Facebook.
This channel distribution underscores the importance of both brand recognition and targeted partner referrals in driving traffic.
Incorporate UTM parameters into all recruitment campaigns—both organic and social— to better track referral sources and evaluate campaign effectiveness within site analytics.
Integrate ad performance data aligned with campaign flight dates, platforms, and geotargeting details to enable a more complete view of traffic drivers and engagement patterns.
Update the destination URL for the 10KSB Google Search Ad to point directly to 10ksbapply.com instead of the Goldman Sachs website, ensuring a more direct path for interested users and improving attribution within site analytics.
Total Page Views
18,000
/ 19,363 BM
18K
Total Website Visitors
11,777
/ 11,938 BM
11.8K
Total Application Clicks
1,828
/ 1,988 BM
1.8K
Benchmark methodology: The established benchmarks represent 28-day averages of each metric from the prior three months (November–January), providing a stable reference point to assess performance for February 1–28.
47,827
Visitors
70,111
Page Views
8,543
Desktop: 74.32%
38
Tablet: 0.33%
3,009
Mobile: 26.18%